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Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big / Sam Hill and Glenn Rifkin.

By: Contributor(s): Material type: TextTextPublication details: New York, N.Y. : HarperBusiness, c1999.Edition: 1st edDescription: xviii, 277 p ; 21 cmISBN:
  • 0887309798 (pbk)
Subject(s): LOC classification:
  • HF5415.13 .H547 1999
Contents:
Preface: The Story Behind the Book -- Introduction: What Is Radical Marketing? -- Ch. 1. Getting to Radical -- Ch. 2. Nitty-Gritty of Radical Marketing -- Ch. 3. Grateful Dead: Building a Rock 'n' Roll Brand -- Ch. 4. Providian Financial: Mining Data for Gold -- Ch. 5. Harley-Davidson: The Deafening Roar of a Lifestyle Brand -- Ch. 6. Iams Company: Marketing a Mission, Remaking an Industry -- Ch. 7. National Basketball Association: Slam-Dunking a Global Market -- Ch. 8. Snap-on Tools: A Mobile Army of Dealers and Eight Decades of Brand Equity.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books (30-Day Checkout) Books (30-Day Checkout) Nash Library General Stacks HF5415.13.H547 1999 1 Available 33710000848726

WAR, NEWBERY,

Preface: The Story Behind the Book -- Introduction: What Is Radical Marketing? -- Ch. 1. Getting to Radical -- Ch. 2. Nitty-Gritty of Radical Marketing -- Ch. 3. Grateful Dead: Building a Rock 'n' Roll Brand -- Ch. 4. Providian Financial: Mining Data for Gold -- Ch. 5. Harley-Davidson: The Deafening Roar of a Lifestyle Brand -- Ch. 6. Iams Company: Marketing a Mission, Remaking an Industry -- Ch. 7. National Basketball Association: Slam-Dunking a Global Market -- Ch. 8. Snap-on Tools: A Mobile Army of Dealers and Eight Decades of Brand Equity.