The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins.
Material type: TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006.Edition: 2nd edDescription: xviii, 305 p. : ill. ; 24 cmISBN:- 0273706535 (alk. paper)
- 9780273706533 (alk. paper)
- 0273708058
- 9780273708056
- HD62.5 .M85 2006
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books (30-Day Checkout) | Nash Library General Stacks | HD62.5.M85 2006 | 1 | Available | 33710001137947 |
Includes bibliographical references and index.
My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter : which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test -- Appendix: Research methodology.