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The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins.

By: Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006.Edition: 2nd edDescription: xviii, 305 p. : ill. ; 24 cmISBN:
  • 0273706535 (alk. paper)
  • 9780273706533 (alk. paper)
  • 0273708058
  • 9780273708056
Subject(s): LOC classification:
  • HD62.5 .M85 2006
Contents:
My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter : which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test -- Appendix: Research methodology.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books (30-Day Checkout) Books (30-Day Checkout) Nash Library General Stacks HD62.5.M85 2006 1 Available 33710001137947

Includes bibliographical references and index.

My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter : which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test -- Appendix: Research methodology.