Magazines in the twentieth century, by Theodore Peterson.

By: Material type: TextTextPublication details: Urbana, University of Illinois Press, 1964.Edition: [2d ed.]Description: xi, 484 p. illus., ports. 24 cmSubject(s): DDC classification:
  • 051.09
LOC classification:
  • PN4877 .P4 1964
Contents:
The birth of the modern magazine -- Advertising: its growth and effects -- The expanding magazine market -- The economic structure of the industry -- The logistics of magazine publishing -- The old leaders that died -- The troubled giant -- The old leaders that survived -- New leaders: the missionaries -- New leaders: the merchants -- Success by imitation -- Expansion by compression -- Magazines for everybody -- Magazines for cultural minorities -- Magazines, 1900-64: an assessment.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books (30-Day Checkout) Books (30-Day Checkout) Nash Library General Stacks PN4877.P4 1964 1 Available 33710000628722

"This book ... grew out of a doctoral dissertation at the University of Illinois."

"Bibliographical footnotes."

WAR, NEWBERY,

The birth of the modern magazine -- Advertising: its growth and effects -- The expanding magazine market -- The economic structure of the industry -- The logistics of magazine publishing -- The old leaders that died -- The troubled giant -- The old leaders that survived -- New leaders: the missionaries -- New leaders: the merchants -- Success by imitation -- Expansion by compression -- Magazines for everybody -- Magazines for cultural minorities -- Magazines, 1900-64: an assessment.