Magazines in the twentieth century, by Theodore Peterson.
Material type: TextPublication details: Urbana, University of Illinois Press, 1964.Edition: [2d ed.]Description: xi, 484 p. illus., ports. 24 cmSubject(s): DDC classification:- 051.09
- PN4877 .P4 1964
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books (30-Day Checkout) | Nash Library General Stacks | PN4877.P4 1964 | 1 | Available | 33710000628722 |
"This book ... grew out of a doctoral dissertation at the University of Illinois."
"Bibliographical footnotes."
WAR, NEWBERY,
The birth of the modern magazine -- Advertising: its growth and effects -- The expanding magazine market -- The economic structure of the industry -- The logistics of magazine publishing -- The old leaders that died -- The troubled giant -- The old leaders that survived -- New leaders: the missionaries -- New leaders: the merchants -- Success by imitation -- Expansion by compression -- Magazines for everybody -- Magazines for cultural minorities -- Magazines, 1900-64: an assessment.