Merchants and manufacturers; studies in the changing structure of nineteenth-century marketing [by] Glenn Porter and Harold C. Livesay.
Material type: TextPublication details: Baltimore, Johns Hopkins Press [1971]Description: x, 257 p. 24 cmISBN:- 0801812518
- 380.1/0973/09034 20
- HF5415.1 .P55
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books (30-Day Checkout) | Nash Library General Stacks | HF5415.1.P55 | 1 | Available | 33710000436019 |
Bibliography: p. 233-248.
WAR, NEWBERY,
Framework and Overview -- The Merchant in Control: Marketing after 1815 -- The Merchant in Operation: The Marketing of Iron -- The Merchant as Catalyst: Financing Economic Growth -- Marketing in a Changing Environment: The Railway Supply Industry, 1830-1842 -- The Future Foreshadowed: The Railway Supply Industry, 1842-1860 -- The Decline of the Merchant as Financier -- The Manufacturer Ascendant: Changing Markets in Producers' Goods -- The Manufacturer Ascendant: Concentration and Costumers' Goods -- The Imperatives of Technology: Marketing Perishable Goods -- Other Products with Marketing Complexities -- The Continued Relevance of the Jobber: The Tobacco Industry -- Survival of the Old Order: Continuity in Consumers' Goods -- The Contours of Change.