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Merchants and manufacturers; studies in the changing structure of nineteenth-century marketing [by] Glenn Porter and Harold C. Livesay.

By: Contributor(s): Material type: TextTextPublication details: Baltimore, Johns Hopkins Press [1971]Description: x, 257 p. 24 cmISBN:
  • 0801812518
Subject(s): DDC classification:
  • 380.1/0973/09034 20
LOC classification:
  • HF5415.1 .P55
Contents:
Framework and Overview -- The Merchant in Control: Marketing after 1815 -- The Merchant in Operation: The Marketing of Iron -- The Merchant as Catalyst: Financing Economic Growth -- Marketing in a Changing Environment: The Railway Supply Industry, 1830-1842 -- The Future Foreshadowed: The Railway Supply Industry, 1842-1860 -- The Decline of the Merchant as Financier -- The Manufacturer Ascendant: Changing Markets in Producers' Goods -- The Manufacturer Ascendant: Concentration and Costumers' Goods -- The Imperatives of Technology: Marketing Perishable Goods -- Other Products with Marketing Complexities -- The Continued Relevance of the Jobber: The Tobacco Industry -- Survival of the Old Order: Continuity in Consumers' Goods -- The Contours of Change.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books (30-Day Checkout) Books (30-Day Checkout) Nash Library General Stacks HF5415.1.P55 1 Available 33710000436019

Bibliography: p. 233-248.

WAR, NEWBERY,

Framework and Overview -- The Merchant in Control: Marketing after 1815 -- The Merchant in Operation: The Marketing of Iron -- The Merchant as Catalyst: Financing Economic Growth -- Marketing in a Changing Environment: The Railway Supply Industry, 1830-1842 -- The Future Foreshadowed: The Railway Supply Industry, 1842-1860 -- The Decline of the Merchant as Financier -- The Manufacturer Ascendant: Changing Markets in Producers' Goods -- The Manufacturer Ascendant: Concentration and Costumers' Goods -- The Imperatives of Technology: Marketing Perishable Goods -- Other Products with Marketing Complexities -- The Continued Relevance of the Jobber: The Tobacco Industry -- Survival of the Old Order: Continuity in Consumers' Goods -- The Contours of Change.