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Nonverbal communication in advertising / edited by Sidney Hecker, David W. Stewart.

Contributor(s): Material type: TextTextPublication details: Lexington, Mass. : Lexington Books, c1988.Description: viii, 296 p. : ill. ; 24 cmISBN:
  • 0669141720 (alk. paper)
Subject(s): DDC classification:
  • 659.1/01/9 19
LOC classification:
  • HF5822 .N66 1988
Contents:
Nonverbal communication : advertising's forgotten elements / Sidney Hecker and David W. Stewart -- Nonverbal effects in ads : a review and synthesis / Julie A. Edell -- Testing nonverbal communications / Ernest Dichter -- Consumer impression formation : the integration of visual and verbal information / James Shanteau -- The relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz -- Nonverbal communication : a new perspective / Donald Lowry -- Toward a standardized emotional profile (SEP) useful in measuring responses to the nonverbal components of advertising / Morris B. Holbrook and Rajeev Batra -- Effects of product involvement and emotional commercials on consumers' recall and attitudes / Esther Thorson and Thomas J. Page, Jr. Current perspectives and issues concerning the explanation of "feeling" advertising effects / Andrew A. Mitchell -- Exploring grammatical structure and nonverbal communication / Larry Percy -- Can there be effective advertising without explicit conclusions? : decide for yourself / Alan G. Sawyer -- Do advertising messages require intelligible content? : a cognitive response analysis of unintelligible persuasive messages / Vernon R. Padgett and Timothy C. Brock -- Let the music play : music as a nonverbal element in television commercials / Patricia A. Stout and John D. Leckenby -- The relationship between music in advertising and children's responses : an experimental investigation / M. Carole Macklin. Surrealism as nonverbal communication in advertisements : a social adaptation theory perspective / Lynn R. Kahle and Pamela M. Homer -- The future of research on nonverbal communication in advertising / David W. Stewart and Sidney Hecker.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books (30-Day Checkout) Books (30-Day Checkout) Nash Library General Stacks HF5822.N66 1988 1 Available 33710000045018

Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam.

Bibliography: p. [265]-290.

WAR, NEWBERY,

Nonverbal communication : advertising's forgotten elements / Sidney Hecker and David W. Stewart -- Nonverbal effects in ads : a review and synthesis / Julie A. Edell -- Testing nonverbal communications / Ernest Dichter -- Consumer impression formation : the integration of visual and verbal information / James Shanteau -- The relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz -- Nonverbal communication : a new perspective / Donald Lowry -- Toward a standardized emotional profile (SEP) useful in measuring responses to the nonverbal components of advertising / Morris B. Holbrook and Rajeev Batra -- Effects of product involvement and emotional commercials on consumers' recall and attitudes / Esther Thorson and Thomas J. Page, Jr. Current perspectives and issues concerning the explanation of "feeling" advertising effects / Andrew A. Mitchell -- Exploring grammatical structure and nonverbal communication / Larry Percy -- Can there be effective advertising without explicit conclusions? : decide for yourself / Alan G. Sawyer -- Do advertising messages require intelligible content? : a cognitive response analysis of unintelligible persuasive messages / Vernon R. Padgett and Timothy C. Brock -- Let the music play : music as a nonverbal element in television commercials / Patricia A. Stout and John D. Leckenby -- The relationship between music in advertising and children's responses : an experimental investigation / M. Carole Macklin. Surrealism as nonverbal communication in advertisements : a social adaptation theory perspective / Lynn R. Kahle and Pamela M. Homer -- The future of research on nonverbal communication in advertising / David W. Stewart and Sidney Hecker.