Born to buy : the commercialized child and the new consumer culture / Juliet B. Schor.
Material type: TextPublication details: New York : Scribner, 2004.Description: ix, 275 p. : ill. ; 24 cmISBN:- 068487055X
- Commercialized child and the new consumer culture
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books (30-Day Checkout) | Nash Library General Stacks | HF5415.33.U6S355 2004 | 1 | Available | 33710000995550 |
Includes bibliographical references (p. 247-258) and index.
The changing world of children's consumption -- From Tony the Tiger to Slime time live : the content of commercial messages -- The virus unleashed : ads infiltrate everyday life -- Captive audiences : the commercialization of public schools -- Dissecting the child consumer : the new intrusive research -- Habit formation : selling kids on junk food, drugs, and violence -- How consumer culture undermines children's well-being -- Empowered or seduced? : the debate about advertising and marketing to kids -- Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys.