Advertising progress : American business and the rise of consumer marketing / Pamela Walker Laird.
Material type: TextSeries: Studies in industry and societyPublication details: Baltimore, Md : The Johns Hopkins University Press, c1998.Description: xiv, 479 p. : ill. ; 25 cmISBN:- 0801858410 (alk. paper)
- HF5813.U6 L34 1998
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books (30-Day Checkout) | Nash Library General Stacks | HF5813.U6L34 1998 | 1 | Available | 33710000854930 |
Includes bibliographical references (p. [387]-451) and index.
WAR, NEWBERY,
pt. 1. Production as Progress. Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. Ch. 2. Owner-Manager Control of Advertising. Ch. 3. Printers, Advertisers, and Their Products. Ch. 4. Advertising Progress as a Measure of Worth -- pt. 2. Specialization as Progress. Ch. 5. Early Advertising Specialists. Ch. 6. Competition and Control: Business Conditions and Marketing Practices. Ch. 7. The Competition to Modernize Advertising Services -- pt. 3. Consumption as Progress. Ch. 8. Taking Advertisements toward Modernity. Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II.