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Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand / Michael Payne ; foreword by Sir Martin Sorrell.
Material type:
TextPublication details: Westport, Conn. : Praeger Publishers, 2006.Description: xix, 332 p., [12] p. of plates : ill. ; 25 cmISBN: - 0275990303 (alk. paper)
Contents:
Rings side seat -- Scorpion wars -- Shock and awe -- The shoemaker's vision -- Beyond a brand -- Beating the ambushers -- Operation perfect hosts -- Making IT happen -- To the brink and back -- Coming home -- The future of the rings -- Appendix: The rings and the small screen.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books (30-Day Checkout)
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Nash Library General Stacks | GV721.5.P34 2006 | 1 | Available | 33710001005466 |
Includes bibliographical references (p. [295]-316) and index.
Rings side seat -- Scorpion wars -- Shock and awe -- The shoemaker's vision -- Beyond a brand -- Beating the ambushers -- Operation perfect hosts -- Making IT happen -- To the brink and back -- Coming home -- The future of the rings -- Appendix: The rings and the small screen.