TY  - BOOK
AU  - Sherif,Muzafer
AU  - Hovland,Carl Iver
TI  - Social judgment: assimilation and contrast effects in communication and attitude change,
T2  - Yale studies in attitude and communication,
AV  - HM261 .S46
PY  - 1961///
CY  - New Haven
PB  - Yale University Press
KW  - Attitude change
KW  - Judgment
KW  - Communication
N1  - Includes bibliographical references (pages 209-218)
UR  - http://www.ulb.tu-darmstadt.de/tocs/112536670.pdf
ER  -