Writing for television, radio, and new media / Robert L. Hilliard.

Rev. ed. of: Writing for television and radio. 6th ed.

Includes bibliographical references (p. 457-459) and index.

WAR, NEWBERY,

1. The Mass Media -- Demographics -- The Electronic Media -- Television and the Mass Audience -- Radio and the Mass Audience -- The Internet Audience -- Subject Matter -- Censorable Material -- Controversial Material -- 2. Basic Elements of Production -- Television -- The Studio -- The Camera: Movement -- The Camera: Lenses -- The Camera: Shots -- Control Room Techniques and Editing -- Sound -- Radio -- The Microphone -- Sound Effects -- Music -- Sound and Music Techniques and Terms -- The Studio -- The Control Room -- Television -- Radio -- 3. Format and Style -- Format -- Script -- Television -- Film -- Radio -- Style -- Writing for the Ear and Eye -- Simplicity -- Grammar -- Punctuation -- Abbreviations -- Gender -- Accuracy and Research -- The Computer -- Software Types -- Software and Formatting -- Computers and the News -- Computers in Production -- 4. Commercials and Announcements -- Ethical Considerations -- Lengths and Placement of Commercials and Announcements -- The ID -- The PSA -- Writing Styles -- Techniques -- Audience Analysis -- Familiarization with the Product -- Appeals -- Organization of the Commercial or Announcement -- The Television Storyboard -- Formats -- The Straight Sell -- The Testimonial -- Humor -- Music -- The Dramatization -- Format Combinations -- Special Considerations -- 5. News and Sports -- News -- Sources of News -- Style -- Technique -- Objectivity -- Accuracy -- Personality -- Organization -- Format -- Approach -- Radio: Audio -- Television: Visuals -- Rewriting -- Special Considerations -- Legal Considerations -- Sports -- Types of Sports Programs -- Organization -- The Live Contest -- 6. Features and Documentaries -- Writing Techniques -- Form -- Approach -- Process -- Technique -- The Feature: Application -- Documentaries -- Types -- Point of View (POV) -- Structure -- Biographies -- Minidocumentaries -- Special Considerations -- 7. Interviews and Talk Programs -- The Interview -- Types -- Preparation -- Research -- Format -- Structure -- Technique -- Production Considerations -- Format Tips -- The Entertainment Interview -- The News Interview -- Discussion Programs -- Approach -- Types -- Speeches -- Special Considerations -- Women's Programs -- Ethnic Programs -- 8. Music, Variety, and Comedy -- Music: Radio -- Format Types -- Theme -- Organization and Technique -- Music: Television -- Variety and Comedy -- Program Types -- Approach and Organization -- Comedy -- 9. Corporate, Educational, and Children's Programs -- Corporate Programs Procedure -- Treatment or Outline -- Research -- Production -- Evaluation -- Writing Techniques -- Application: Video -- Internal Training -- Application: Slides and Audio -- Internal Training -- Application: Video and Film -- External Professional -- Application: Video -- Training and Information Series -- Application: Video -- External Information and Public Relations -- Formal Education Programs -- Approach -- Techniques -- Children's Programs -- Approach -- Format -- Writing Techniques -- The Manuscript -- 10. The Play -- Structure -- Concepts of Playwriting -- Unity -- Plot -- Character -- Dialogue -- Exposition -- Preparation -- Setting -- Developing the Script -- The Treatment, Scenario, or Outline -- The Script: Analysis -- Play Analysis -- The Filmed Play -- The Taped Play -- Special Play Forms -- The Soap Opera -- The Miniseries -- The Sitcom -- The Cartoon -- Reality Programs -- Special Considerations -- The Children's Program -- Women -- Racial and Ethnic Stereotyping -- Problems and Potentials -- 11. New Media -- Interactive Technique -- Approach -- Process -- Technique -- Television -- Radio -- Film -- 12. Professional Opportunities -- Playwriting -- Commercials and Copywriting -- News -- Corporate Media -- The Proposal -- Program Pitch -- Copyright -- College Preparation.