The toadstool millionaires; a social history of patent medicines in America before Federal regulation.

By: Material type: TextTextPublication details: Princeton, N.J., Princeton University Press, 1961.Description: xii, 282 p. illus., ports., facsims. 23 cmSubject(s): DDC classification:
  • 615.88
LOC classification:
  • RM671.A1 Y6
Contents:
"At the sign of Galen's head": English patent medicines in colonial America -- Galvanising trumpetry: American independence in the realm of pseudo-medicine -- Vials and vermifuges: the expansion of American nostrums during the early 19th century -- "The old wizzard." Thomsonianism, a democratic system of patented medication -- Hercules and hydra: the first significant critique of patent medicines -- Purgation unlimited: patent medicines and the press -- "To arms! to arms!!" and after: the Civil War, its aftermath, and the great boom -- The great outdoors: patent medicine advertising by paint and poster -- St. George and the dragon: the patent medicine almanac -- "A microbe is a microbe": quackery and the germ theory -- The pattern of patent medicine appeals: an analysis of the psychology of patent medicine advertising -- Medicine show: the linking of entertainment to nostrum promotion -- "The great American fraud": acceleration of the patent medicine critique -- Dr. Wiley's law: the passage of the pure food and drugs act of 1906 -- Half a century later: sobering continuities in the realm of patent medicines.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books (30-Day Checkout) Books (30-Day Checkout) Nash Library General Stacks RM671.A1Y6 1 Available 33710000505649

Includes bibliographical references.

WAR, NEWBERY,

"At the sign of Galen's head": English patent medicines in colonial America -- Galvanising trumpetry: American independence in the realm of pseudo-medicine -- Vials and vermifuges: the expansion of American nostrums during the early 19th century -- "The old wizzard." Thomsonianism, a democratic system of patented medication -- Hercules and hydra: the first significant critique of patent medicines -- Purgation unlimited: patent medicines and the press -- "To arms! to arms!!" and after: the Civil War, its aftermath, and the great boom -- The great outdoors: patent medicine advertising by paint and poster -- St. George and the dragon: the patent medicine almanac -- "A microbe is a microbe": quackery and the germ theory -- The pattern of patent medicine appeals: an analysis of the psychology of patent medicine advertising -- Medicine show: the linking of entertainment to nostrum promotion -- "The great American fraud": acceleration of the patent medicine critique -- Dr. Wiley's law: the passage of the pure food and drugs act of 1906 -- Half a century later: sobering continuities in the realm of patent medicines.