Social judgment;

Sherif, Muzafer, 1906-1988.

Social judgment; assimilation and contrast effects in communication and attitude change, by Muzafer Sherif and Carl I. Hovland. - New Haven, Yale University Press, 1961. - xii, 218 pages 23 cm. - Yale studies in attitude and communication, v. 4 . - Yale studies in attitude and communication ; v. 4. .

Includes bibliographical references (pages 209-218).

61014432

GB6206622 bnb

003367332 Uk


Attitude change.
Judgment.
Communication.

HM261 / .S46